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Mapping
Programs vs. Map Data All
mapping products have essentially two elements: the digital map database
itself and the mapping software that reads the map database and creates
an image on the screen. Products that are limited to
displaying a single database of maps will often blur the distinction and
will simply say they are selling an "electronic map" or an
"electronic atlas". However, whatever the product calls
itself it will include a map database of some kind and a program to
display and manipulate that database at the behest of the user.
Map
Databases
Some consumer programs are designed to use
only a single map database that is built into the
program. Such programs are often sold as "mapping"
programs, but they are more accurately described as map viewing
programs. They provide simplicity and ease of use by limiting all
options. Other programs can use a variety of different map
databases to display different maps. The most capable mapping
programs can use mapping data from a wide variety of different formats,
edit map data to make corrections or other changes or create new maps
and map data using a variety of methods.
Map
databases include at a minimum the location of points and lines and
other simple geometric shapes that are used to draw the map. A
more sophisticated map data set will include database information
associated with objects in the map. For example, a simple map data
set of streets might include only the geometric data necessary to draw
street lines. A more sophisticated street map data set might
include in addition a set of data fields such as the name of each street
and what type of street it is. How much more information is
included depends on the intended purpose of the map and how it will be
used. The specific capabilities of the mapping software that will
utilize the map data set will also play a role.
Another
main division in types of mapping databases are between vector
and raster databases. A "raster" map is not a
database: it is an image in TIFF or other image format. a vector
database is a true map database. To understand the difference,
consider the difference in a picture of a house as shown in an image
editing program such as PhotoShop and as the blueprint of a house might
be shown in a CAD program such as AutoCAD.
The
CAD program allows us to "grab" the lines that make up a
doorframe or a window and move them about, to calculate their width and
height and so on. Try to "grab" a doorframe or a window
in an image and you'll see that (as Gertrude Stein once remarked about
Oakland...) "there's no 'there' there."
There's no "doorframe" or "window" object in a
picture of a house. All that we have in any raster image are some
pixels that are differently colored in a sea of other pixels. Our
eyes can see them as a door or a window, but as far as the program is
concerned there are simply slight differences in color.
In
another example, word processing documents are vector
documents. Individual letters and words can be searched for,
replaced, reformatted and otherwise edited. If you've ever tried
to "edit" the raster image of words that are sometimes
found as images on websites, you know the difference right away.
Raster
maps are like those raster images of documents occasionally found on web
sites: if you don't mind that your only use of the map will be to see it
as the TIFF image provided to you there is no problem. If you want
to change it, rescale it, reformat it or otherwise use it like a real
map to measure things, calculate areas and so on, then stick to vector
format maps. In fact, one of the biggest uses of raster maps on
web sites is to prevent users from grabbing valuable map
data and then re-using it in their own way.
This
is not to say that the use of raster images in mapping is wrong: it's
certainly cool to use aerial photographs and other images related to
maps in presentations, slide-shows and even embedded within maps.
However, this use of raster images is a different thing than map
creation and editing, just as the manipulation of raster images within
photo-editing programs is different than changing blueprints or 3D
models in a CAD program, or changing documents in a word processor or
web site editor.
Keep
the difference in mind, especially because some low-end
"mapping" programs are merely slide-show viewers
that display a selection from a set of TIFF or JPEG images. Cheap
image display development software is now so widely distributed that it
costs almost nothing to create a program that will find a TIFF image on a CD
and display it. Because the US Government has made available lots
of scanned.png, TIFF or JPEG images of maps online, some entrepreneurs
have created map display programs that consist of a selection of map
images on CD together with a viewer.
A real GIS that
can truly work with raster images will include professional quality
image-editing capabilities like those in Adobe PhotoShop. That's
what Manifold 5.00 includes - superior integration of raster images
along with vector drawings, terrain elevation surfaces and other GIS
data within a single, integrated package that anyone can afford.
Mapping
Software
Like
all software, the mapping software programs used to display digital map databases must
strike a balance between simplicity and capability as well as between
cost and capability required in the target market. The big
divide in mapping software is between programs that are limited to
viewing a fixed set of maps and programs that let you change
the maps. Programs that work with a fixed set of maps are normally
called viewers, while programs that allow you to change the maps
are often called map editors or GIS's (for
"Geographic Information Systems"). Viewers come in two
flavors: some viewers are limited to only a single data set of maps,
while other viewers can display any pre-built map database as long as it
is in the format supported by the maker of the viewer. The former
are often called by some consumer brand name, such as Microsoft AutoMap,
while the latter are often sold by GIS vendors and are referred to as
"viewers."
Because
there is the same level of unwarranted marketing hype
in the mapping software industry as there is in the rest of the computer
industry, one often finds simple viewers sold as "GIS" or
"Mapping" programs. For example, Microsoft's MapPoint
2002 is a really nice viewer. MapPoint provides a collection of well-selected maps that
are built into the program that may be used as a setting for the display
of business data. However, MapPoint cannot create new business
data nor does it allow alteration of the base maps built into it.
In that respect, it is very much a "viewer only" product and
very much not a "mapping program" or GIS as such are generally
understood.
Mapping
programs that use unchangeable, built-in maps will often focus
on providing well-formatted, pretty versions of those maps. Since
the program uses a fixed set of maps, a cartographic stylist can assign
a roster of allowed choices for the display options that will result in
a nice map. Because there are no user options possible, it's much harder for inept
users to create an ugly map of a specific region.
However, it's
also not possible for users to add features to a map, such
as an outline of wetlands, to create custom maps or to
improve upon the built-in map by merging in other maps or additional
information fetched from the Internet. The ability to make small
(or large) alterations is often highly-desired by users;
however, it does require making the program more complex because
additional options must be included. It is also true that using a
real mapping program instead of a fixed-format viewer will require some
"tinker time" to create pretty maps. Just like using a word
processor to create a new document requires some thought and formatting
to produce an elegant, appealing document, using a full-featured mapping
program will also require some thought as well as good taste to
produce an appealing map.
Our
experience with Manifold is that any reasonably intelligent Windows user
who is willing to read the examples in the user manual will be
able to create attractive and appealing maps from almost any
source. In fact, many Manifold users report they enjoy the control
and flexibility of applying different effects and customizing that's
possible. If a program offers pre-set scene color schemes and
otherwise has easy-to-use formatting commands (like Manifold) it is
possible to start with reasonably formatted examples and then create one's own
appealing maps. 
Manifold also allows
inclusion of absolutely striking data, like shaded relief surfaces, to
provide eye-grabbing distinction to the maps you create.
Mapping
programs that use a fixed map database can be made very easy to
use. They can even be very satisfying for many purposes if the
built-in map is carefully drawn. However, such programs are so
limiting that except for the most elementary uses they eventually become
frustrating to use. In the past, people would settle for a
"viewer only" product because true mapping programs cost many
thousands of dollars. In recent years, PC hardware and software
technology have advanced so rapidly that full-featured mapping programs
cost no more than simple viewers. Price is not everything, of
course, but prices in the range of $245 for full featured packages such
as Manifold 5.00 are a very different situation for most users than prices in
the range of $1450 or $14,500 as is the case with traditional GIS
packages.
Proprietary
Viewers
Be
wary of map viewing programs that can load and display different map
databases but which require any new maps to be in the vendor's
proprietary format. Such programs are often given away free to get
users "hooked" so the vendor can then sell them more maps at
inflated prices compared to the rest of the market. Mapping
software companies are not stupid: they know that by giving away viewers
they can often make big money by selling maps to plug into those
viewers, or by selling very expensive authoring packages that are used
to create new maps.
The
situation is directly analogous to the Adobe Acrobat viewer for
documents. Adobe gives away Acrobat in order to sell Adobe .pdf
format authoring packages. Nobody in their right mind would
source the Adobe authoring packages for general purpose word processing: we
all use Microsoft Office for that, right? However, to the extent
Adobe can proliferate Acrobat they preserve a market for their authoring
tools that would otherwise disappear overnight.
It is
important to avoid getting stuck with a map display program that can use
only one map or that requires purchasing maps in a proprietary format
from one supplier. If you get stuck with a program that forces you
to buy data from a single vendor, you'll discover how expensive digital
maps can be. A corollary to this proposition is that if you buy a
program that forces you to author data in a single
vendor's mapping software, you will discover how stratospherically
expensive proprietary mapping software can be.
Perhaps
the best known company providing free viewers for proprietary formats is
the ESRI company with their "Arc" stuff product
line. Arc Explorer is
their free viewer for maps created with ArcView and Arc/INFO.
ESRI's mapping programs cost thousands of dollars. They are so
expensive and so insulated from competition that ESRI does
not even publish prices on their web site. If you get stuck buying
their products, ESRI will tell you what you need to pay.
Having captive customers sure is good business if you can get it!
We think ESRI gets this attitude because of their long history of
government sales. Once you get used to selling the GIS equivalent
of $500 hammers and $2000 toilet seats in a non-competitive market is
sure must be difficult to get used to selling products for real prices
that price-savvy civil buyers are willing to pay!
The
best way to avoid this trap is to buy a mapping program that can read any
popular map data format, especially those in formats used by the US
Government to provide free maps. If your mapping program (like
ours, Manifold System) can use maps from virtually any format you know
you will always be able to get free maps or get competitive pricing on
the map databases you choose to purchase.
Map
Data comes from the Government
Virtually all map data originates with governments. Just
about all of the wonderful maps popping up on web sites or embedded
within consumer applications utilize digital map data that governments
created at the cost of billions of dollars. Governments need
to create detailed digital maps to fulfill their civil and military
responsibilities and only governments can afford the remote sensing
tools, such as satellites, as well as the capital and labor costs
involved in creating detailed digital maps.
In
the United States, like all other non-classified government technical
material, all of this wonderful map data is free for the taking.
By law, it is in the public domain and can be taken and resold. In fact,
quite a few companies are in the business of taking free government
maps, changing them a bit using tools like Manifold System, and then
reselling those maps to the masses in the form of proprietary map
products.
In
contrast, virtually all other countries sell their government map data
and attempt to enforce a government monopoly on the sale of map
data. Except for international map data created by the US, it is
very difficult to find free maps of international areas. To this
day, the very best digital maps of the entire world are those created by
US military organizations and released by the US government.
From
the above it sounds like we have a wealth of data in the US that other
nations do not have. This is true, but there's a catch: most of
the data published by US agencies is published in a form that is
unusable by ordinary citizens. All of those billions of
dollars in digital map creation often end up increasing the personal
fortunes of a few, limited GIS companies because the government
publishes the data in unique formats that only a handful of privileged
inside contractors can utilize. For example, DLG, SDTS, VPF and
TIGER formats are used by USGS, the military, and the Census Bureau for
highly detailed maps; however, until Manifold appeared on the mapping
scene the only practical way to utilize these free maps was to purchase
an expensive, old-fashioned GIS system plus one or more expensive format
converter packages.
USGS publishes hundreds of gigabytes of detailed, high-quality
free maps for the US. Almost all of them are in DLG, DEM, or SDTS
formats. If you have Manifold you can download and utilize these
maps. If you have another GIS package, you will likely have to
purchase a converter that in many cases will cost more than all of Manifold
System! Manifold does such a good job of converting
many formats and it is so inexpensive that many ESRI, MapInfo and other
users have purchased Manifold just to make it possible to convert many different
formats into their "home" GIS system.
Remember:
no matter how fancy the marketing of a specific digital map product, it
is quite likely that most of the map originated in free public domain
digital maps published by the US Government. Although some
companies do in fact provide significant additions or changes to
government maps, most commercial maps that are based on government maps
have few or relatively unimportant changes. Despite the numerous marketing
claims often made for privatized versions of government maps, most of
the government data resold in proprietary formats has not been changed
except to be converted from the government's open format to a
proprietary map format.
Mapping
Software in the Market
Here
is a quick survey of "mapping" applications or data sets you'll find in the
market together with some advantages and disadvantages of each:
Web
Site Maps
These
are created by software and web sites, like Maptech, that lives in the web server and gives you
pictures on demand. Sophisticated web map servers will include
controls that allow panning and zooming when creating the map image.
However, at the end of the day what you get is a bitmapped image just
like all the other images on the web. You can't "grab"
the map data from such web sites and later create your own maps or make
changes to the maps that are presented. In fact, some
organizations are now moving maps that used to be provided in free
digital form onto web servers to prevent users from
grabbing the map data. Except for Manifold
IMS, software for browsing map databases and
serving them to the web is at present very expensive, specialty software
requiring immense technical expertise to set up.
Manifold IMS, which is
built into Manifold 5.00, gives anybody the ability to publish
interactive maps to the web without any programming. These can be
drawings, images, surface, CAD diagrams or anything else in a Manifold
project. Soccer leagues can publish maps of fields, park rangers
can publish maps of trails, fishing clubs can publish maps of catches,
factories can publish interactive maps on their intranets of their
assets and plant layouts taken from AutoCAD files... anything!
Your one-time cost of Manifold is all you pay. Cool!
Consumer
Automobile Map Programs
Consumer
mapping programs usually achieve ease-of-use by limiting the program to
displaying only a single map database that is bundled with the
program. Such programs keep life
simple for the user by eliminating almost all options. There is
only one map, and you get to look at it using the specific formatting
style chosen by the map software. Automobile map programs
such as Microsoft AutoMap and the DeLorme series of products are good
examples.
These
often include a database with the map that's bundled into the program
and often include simple search (find nearby hotels) or routing (find
the shortest path from A to B) capabilities. Most of the effort in
creating an automobile planner goes into keeping the built-in street
database as accurate as possible. Every map view created with such
a package is therefore usually a pretty good image with good labels and
other cartographic characteristics.
The
good news is that they are great as a computerized automobile road
atlas. The bad news is that is all they do. If you want to show
your sales data figures as colored regions in a map, or show a new map
such as a US government map of streets in Sarajevo, you need a more
capable program.
"Canned"
Consumer Mapping Applications
Some
companies now offer consumer mapping applications that provide US
government data in a "canned" form for a specific
purpose. For example, one company provides a set of US state and
county maps in a fixed form together with a set of demographic
statistics on crime, education and other parameters. Real estate
agents and other users can display simple maps of various areas with
counties colored in by a specific demographic attribute such as crime
rate. If the specific set of data is exactly what you want
and you'll never need to see any other data or change the map in any
other way, such applications are fine. However, such applications cannot
make any changes at all, however slight. If you would like to show
a new map from the Internet or your own data, or ask a question that is
not in the limited set built into the program, this is not
possible.
Microsoft
MapPoint
Microsoft's
new MapPoint provides a fixed set of basic maps for the United
States together with a schematic map for the rest of the
world. MapPoint is designed to show database information that
matches the fixed set of maps it can show (by coloring the
different map objects in accordance with the data set). MapPoint
can also show
database information that can be shown as data points on the
map.
Any
GIS can do this. The MapPoint approach is to pick these two
functions out of the several hundred that most GIS's can accomplish and
make them very easy to use. If your data is matched exactly to the
maps MapPoint includes, this is a good approach. If
you never have to change the map in any particular, MapPoint is a good
choice to display simple data sets that match the built-in maps.
However, if you wish to do
even the most elementary additions, such as dividing a state into four
sales regions, or drawing an outline of a wetlands region, you're out of
luck. Another problem is that other than changing the display of
data points MapPoint has no analytic capabilities at all, not even
simple statistics, nor can any be added. If you wish to know the
water area of a lake, or the acreage devoted to a certain land use, the
program cannot tell you. In MapPoint, the items in the map are
basically "dead" images and cannot be treated as
"live" objects whose characteristics can be used in
computations.
In
contrast, in a more powerful application such as Manifold the items
shown in the map are real, living objects that can be used in
calculations. For example, in Manifold one can click on a state
and find out its area, or length of its boundary, or the percentage of
it's area that's overlapped by a lake. In a more powerful mapping
program, the visual images of items shown are not just scenery, they are
"handles" that one can use to grab data and learn new things.
Proprietary
Map Viewing Programs
Perhaps
the best known of these is ArcExplorer, a product of the ESRI company
that is distributed free of charge and which is able to display for
viewing (but not editing) purposes maps that are in ESRI formats.
Proprietary
map viewing programs are to maps what Adobe Acrobat is to Adobe format
documents: they are a means of displaying maps that are created in a
specific vendor's proprietary formats. Adobe gives Acrobat away in
order to sell its document authoring tools. Like all vendors of
proprietary viewers, companies that give away viewers will dress up
their marketing with all sorts of claimed benefits to the user: they
often cite the ability to "share maps across platforms" and so
on. However, as experienced users know well the real benefit is to
the company in two areas: it requires sale of the companies (usually
very expensive) authoring tools and it promotes a proprietary
format that protects the company from competition.
Note
that none of the proprietary map viewer (including ArcExplorer) can be used to create
new maps. For that, a real mapping program such as Manifold or
ArcView or MapInfo is required.
True
Mapping Programs
High
end mapping programs are usually called Geographic Information
Systems (or "GIS" programs for short). A GIS can display any map
database in the formats it supports. Good GIS programs will include
the ability to create new maps, to modify existing maps and to use many
different map database formats.
Surprisingly,
as the computer market evolves the cost of a mapping program is not a
very accurate guide to the capability or ease of use of a program.
Technology is changing so rapidly that shape of the playing field and
the rules of play are changing faster than slower players can react. As
a result, inexpensive and highly capable programs exist in the same
market together with frightfully old-style, expensive and user-unfriendly software.
Old-style
GIS Programs
Most
of the established GIS packages on the market are really ancient things
that were developed long before Windows. A further
disadvantage of such programs is that the companies selling them utilize
an ancient style of marketing that reminds us of the proprietary
marketing style used by many of the extinct minicomputer vendors.
Like
many things in computing, computer mapping started out over 30 years ago
in the land of government and military spending. [The experienced
reader already knows we are talking about some really old stuff
here!] Except for a few academic establishments, government and military
users were the only ones who could afford both the hardware and software
for digital mapping as well as the labor costs of digitizing maps.
The
mapping companies that dominate the high end of today's market have
evolved to service government and military organizations. Not
surprisingly, they continue sell their wares in what many PC people will
judge to be a really "closed" style of marketing compared to
most PC software companies.
ESRI
Perhaps
the best known of the established GIS companies is ESRI, which for many
years sold a
high end product called Arc/INFO and a slightly more modern, if less
capable, program called ArcView. By PC standards, both are
stratospherically expensive with individual licenses selling for
thousands or tens of thousands of dollars when all options are added.
By
our standards, neither of these programs uses Windows standards well, if
they can be said to use Windows standards at all. In fact,
contemplation of the ancient style of user interface (reminiscent of
something from FORTRAN programs of the 1980's) employed in Arc/INFO is
what cause the merry marketing crew at Manifold to coin the phrase
"living fossil" as applied to GIS. This stuff is so
archaic it makes a Coelacanth look swift and modern.
In
all fairness, given enough training it is possible to achieve almost
anything in GIS using Arc/INFO. It is the standard used by
numerous government agencies to prepare the maps they use.
However, that doesn't mean you should use it for your mapping anymore
than you would be foolish enough to dive into using the military's ADA
language to program instead of Visual Basic or Microsoft Visual C++.
In the last year or so
ESRI has tried to introduce a new version of its products that are
programmed for Windows, called the ArcGIS 8 family of products.
These include several modules that continue the ESRI tradition of
stratospherically expensive and complicated products.
Unfortunately, ESRI seems to have taken the ancient architecture of
ArcINFO and ArcView and reimplemented that same old architecture within
a Windows programming framework. For example, with ESRI, you still
have to keep points, lines and areas in different drawings.
Imagine... spending thousands of dollars for software and you can't draw
a point and a line together in the same drawing. We think that's
totally idiotic.
Many users of ESRI products say Manifold's products are faster, smarter
and overall much better products even though Manifold's GIS products
cost one tenth as much. For example, even though it costs about ten
times as much, ArcGIS 8 doesn't have a fraction of Manifold's
capabilities to work with images, surfaces and 3D terrain view.
Despite spending $20,000 on a huge ESRI bundle of old-fashioned products you still
don't get an Internet Map Server like Manifold provides at no charge as
part of Manifold's $245 price. See the GIS
Introduction pages for comparisons.
MapInfo
Taking
second place in the GIS market is probably MapInfo corporation. A
Very Long Time Ago (eight or ten years? ... who knows it was so long ago...)
these guys were the new kids on the block and featured an
aggressively-priced (that is, under $3000) alternative to ESRI products.
MapInfo
is still a nice program and indisputably easier to learn than ESRI's Arc/INFO. However, in our view it is still very expensive, it
still charges extra for what we feel should be essential parts of the
package (such as scripting languages and converters), and does not offer
as much capability as Manifold System does for a tenth of the price.
We
don't sell our product on price, but when we do much more for a factor
of ten less in price, we feel that is so great a disparity it is worth
noting. In almost every area, Manifold is much stronger and
provides more capability than MapInfo.
For example, MapInfo also
has dreadfully primitive image capability compared to Manifold and does
not include integrated support for surfaces. It lacks an Internet
Map Server and does not have remotely near the analytic capability of
Manifold. Scripting capability is not built in but must be
purchased extra.
MapInfo
also suffers from a serious lack of respect for Windows standards in our
eyes. For example, they expect users to purchase a copy of
"Map Basic," their own proprietary Basic language, if they
wish to expand MapInfo capabilities. We think it's foolish to
program in some mapping company's proprietary Basic language when the
rest of the world uses Visual Basic or other Microsoft languages.
See
the GIS Introduction
pages for more detailed comparisons between Manifold and MapInfo.
Other,
Older GIS packages
In
addition to ESRI and MapInfo products, there are a wide variety of
stratospherically-priced specialty programs from various mapping
vendors. If you need one of these, the salesman is already
knocking on your door since the target market for most of these is so
small that all likely candidates have been identified. There are a
few "second generation" old-style programs that provide much
better software than pre-Cambrian stuff like Arc/INFO, but none of these
programs we believe is as modern or as capable as Manifold, and none of
them is remotely close to the price of Manifold, either.
The
New Kids on the Block: Manifold
In
the last five years we have seen a revolution in computer technology
that may dwarf all that has come before. There has simultaneously
been a revolution in the cost of PC hardware, in the capabilities of PC development
software and a revolution in the marketing of software made possible by
the arrival of Internet. These three simultaneous revolutions have made
Manifold possible. Since everyone knows about PC hardware being
transformed (we just purchased a 100 GB hard disk for $140, and we get
RAM for about $70 a gigabyte....) and
Internet, but unless you are a software developer you may be unaware of
just how radically the change in development tools has transformed
development on PCs.
As
much as Internet has been "happening" in the last five years, in the
development community a bigger event has been the arrival of Microsoft
development environments as superior instruments for crafting new
programs. Until recently, all the cool tools were in UNIX.
Now, the best tools are Microsoft Visual Studio and the supporting
ensemble of Microsoft resources.
All
of the other full-featured GIS programs in the market today were created using primitive development tools
or cross-ported from UNIX to be made to run in Windows. Only Manifold was created from the
ground up in the last two years using the latest and best Microsoft
tools. As a result, for the first time a modern GIS
program that combines the ease of use and Windows standards of simple
viewing programs can contain power and capability superior to older
programs, all while costing the same as ordinary PC programs: by that we
mean $245 and not $1500 or $2450 or $24,500.
The
low price and aggressive marketing of Manifold via Internet sometimes
will fool people into thinking it is a small, or limited program.
Don't be fooled: Manifold is an integrated application that is as
capable in the GIS arena as Oracle is in databases or PhotoShop is in
image editing. In fact, Manifold includes database capability
similar in many key ways to Oracle and image processing like that of
PhotoShop. Although the power and numerous options within
Manifold are well-arranged within a system of menus, any serious crawl
through the Manifold
5.00 User Manual will show that Manifold may well be the most
sophisticated and powerful program you have installed on your computer.
Manifold
is designed exclusively for Microsoft Windows environments. As a
result, we don't have to make an endless series of compromises so that
the system can also be sold on Mac, in UNIX, or in other
environments. We respect all those other environments but
attempting to support them would require serious limitations in the
Windows version of the product. We would rather create a product
for that 94% of the market that is using Windows and to make that
Windows version of Manifold all that it can be.
In
all cases, Manifold leverages Microsoft capability. The result is
a program of formidable capability at what seems to be an impossibly low
price. By freeing our team from re-inventing the wheel when
creating dialogs that are already standard in Windows, we are able to
invest every minute of development time into more powerful capabilities
that are easier to use. For example, the old-fashioned GIS
packages like ArcView and MapInfo use a color-selection dialog that is different than the Windows
standard. Each of those dialogs required time spent by a talented
programmer to come up with something that would work in a variety of
different operating systems.
Manifold
uses the standard Windows color selection dialog. The time we
saved reinventing that wheel was put to good use doing things like
ViewBots or the Decision Support System or Manifold's "More Like
This" technology. Not only does using
standard Windows dialogs save development time, it also assures that any
changes in your Windows system (such as a new graphics card or
increase/decrease in your color settings) will automatically work
correctly with Manifold. It also makes it a lot easier for a
newcomer to learn the system, because so many dialogs are the familiar
Windows standards.
See
the Manifold Benefits
page for specific capabilities of interest to newcomers to mapping and
GIS.
Simply
put, there is virtually nothing that can be done in GIS at almost any
price that likely cannot be done better and faster with Manifold.
Anything
Else like Manifold?
Are
there any other programs like Manifold in the GIS market, that have been
developed using modern techniques and are sold at PC prices instead of
minicomputer prices? We don't know of any, nor do we think it is
likely that any additional ones will evolve in the near future. In
the competitive ecology of GIS marketing, the market niches aren't all
that large. Once a player gets established in a given niche,
rarely is there room for another entrant to break into that niche.
Manifold
was the first to exploit modern development technology. We also
introduced a number of other developmental innovations to enhance by a
factor of ten or so the number of algorithms and processing capability
of our system. Manifold is now already in its fifth major
release in four years and by now is evolving so rapidly
that it is very difficult for any third party to catch up. Even if
someone could catch up to the rate at which Manifold is evolving, we
believe it would be very difficult for someone to deal with our
cut-throat, price-cutting approach to marketing.
Our
heroes in this are the Dells and the Gateways of the PC world, who
thrived in part by increasing performance and cutting price before their
competitors forced them too. The strategy we aim for is not
merely to be the most affordable: we also want to be the best by any
measure. Being both the best and the least expensive is a great
way to occupy a marketing niche!
See
for Yourself
Manifold
comes with a 30 day, money-back guarantee. If you need more
than a viewer and want to get going with real mapping, get a copy of
Manifold. If you are not completely, absolutely happy with the
product, return it for a full refund. Your only risk is the cost
of shipping to and from.
If
you are an academic institution, visit our licensing
pages. Manifold has the best academic license in the
business: for the cost of a single copy (... that's right, a single
copy at $245) your school can get a license for unlimited copies for
unlimited non-commercial use.
Think
modern. Think Manifold!
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